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Lessons from Expanding to 3 African Countries in 1 Year

Expanding to international markets comes with serious hurdles and unknowns. Especially when you’re doing it for the first time. What would it take to adapt to local conditions and market dynamics in different countries? How would we establish our footing and achieve a sustainable growth model, particularly in the context of advancing agricultural innovation?

When we embarked on this journey at Brastorne in 2022, we weren’t sure how things would shake out. However, through our rapid expansion to DRC, Cameroon, and Guinea we have learned some key lessons that we wanted to share with entrepreneurs, investors, and others interested in economic development across Africa.

In this webinar, we’ll share our takeaways from our expansion speedrun, including:

  • How to research new markets and develop a country-specific business case
  • The role of strategic partnerships in our scale strategy
  • How to localise your product offering to different countries’ contexts
  • When to adapt and how to iterate quickly based on local feedback and changing circumstances
  • What traits to look for in a quality hire from a new market

About Brastorne

Brastorne is an innovative Botswana tech company on a mission to empower and connect underserved populations across Africa. Our core focus lies in leveraging innovative mobile solutions to bridge gaps in access to vital services, information, and economic opportunities with solutions such as SMS, USSD, and VOICE.

Meet Our Speakers

Our webinar will feature a panel of experts who have played pivotal roles in Brastorne's expansion success. They bring a wealth of knowledge, experience, and insights into the challenges and achievements of expanding a technology company in the dynamic landscape of sub-Saharan Africa.

meshack odirile profile

Meshack Odirile

Head Of Products, Brastorne

Speaker Bio

Meshack Odirile is an experienced Human Resources and Training Manager with a demonstrated history of working in the information technology and services industry. He is skilled in research, project management, and strategic planning. He is a strong human resources professional with a Bachelor of Commerce (BCom) focus. Odirile is a Prince 2 project management practitioner overseeing all products and channels at Brastorne Enterprises, ensuring that all our products deliver their promise to the targeted market and that relevant products are developed to future-proof the business.

Naledi Magowe

Co-founder & Chief Growth Officer

Speaker Bio

Naledi Magowe is a visionary leader and co-founder of Brastorne, whose unwavering commitment to closing the digital divide for rural African communities has transformed the lives of over 4 million Africans through mobile solutions that empower the rural poor in Africa with knowledge, resources, and connectivity. With extensive experience in T4D projects, strategy, and communications. Naledi has been recognised as a thought leader on the global stage, inspiring audiences and winning numerous awards for her remarkable achievements. As Brastorne continues to expand its footprint across Africa, Naledi's legacy of innovation, impact, and empowerment serves as a shining example of what is possible when we use technology for the greater good.

Join us in this enlightening webinar, where we will go deeper into the details of our expansion story.

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