Data Will Quadruple by 2030 — But Who Will Actually Be Using It?

A close-up of a person’s hand using a mobile phone, with text visible on the screen, emphasizing the uneven realities behind Africa’s growing mobile data usage.

Mobile data consumption across Sub-Saharan Africa is set to quadruple by 2030, according to the latest GSMA Mobile Economy 2024 Report​. On the surface, this paints a bright picture: Africa racing toward greater connectivity, innovation, and digital prosperity, but a deeper look reveals an uncomfortable reality — without urgent action, the rapid growth in mobile […]