Data Will Quadruple by 2030 — But Who Will Actually Be Using It?

Mobile data consumption across Sub-Saharan Africa is set to quadruple by 2030, according to the latest GSMA Mobile Economy 2024 Report. On the surface, this paints a bright picture: Africa racing toward greater connectivity, innovation, and digital prosperity, but a deeper look reveals an uncomfortable reality — without urgent action, the rapid growth in mobile […]